Do you ever Google people you know when you’re bored, just to see what pops up? During breakfast this morning I decided to do a little search on my mother, who is currently trying to build a business selling body wraps and vitamins (on top of running a horse camp- go mom!). The Google results yielded her personal website and below, her LinkedIn (or lack thereof) account. No picture, no headline, no contact info, nothing except her name! It is my duty as her daughter (oh, and maybe as a social media manager) to help her out. I immediately called her, got her passwords, and went to work improving her profile. If you’re starting to build your profile on LinkedIn, here are my top 5 suggestions on what to fill out immediately on the world’s largest professional network:
Your picture is your first impression. A professional headshot is the best way to go. When I initally made my own account, I used a cropped picture of me that was zoomed in too close. Just take a quick headshot of yourself on a blank background and it will do wonders for attracting customers.
Claim your URL
LinkedIn gives you the option to choose a simple, clean URL instead of the generated ones involving all those confusing numbers. If your first and last name is available, claim it right now! If not, try including your middle initial. This will also make your profile easier to find if someone Googles your name (like I did).
Get creative here and use descriptive and compelling keywords. My mom is among hundreds and thousands of other people trying to sell the same products, as you probably are too. Keywords can make the difference in being found and noticed.
Current position & location
It seems obvious, but make sure current your position and where you work is listed. Minor details like this make a huge difference. How can a potential customer or employer use your services if they don’t know where you offer them?
Summary (In 3rd person)
This is the area where you can really stand out from the rest, so make it descriptive. In college I was taught to write this part in third-person, so it doesn’t come off as if you’re speaking highly of yourself. As with the headline, BE ORIGINAL!
Above is my LinkedIn profile, does your meet all the requirements I listed?