VMAs on Vine & Instagram

vineinstamtv

Tomorrow MTV is announcing their VMA nominations exclusively through videos released on Vine and Instagram. MTV is among many brands to use social media marketing platforms, but their the first award show to do so.

Beginning at 8 am ET, eight videos, one released per hour, will surface for the #RoadToTheVMAs campaign.

The VMAs is celebrating their 30th Anniversary show in Brooklyn at the Barclays Center on August 25th. MTV has over a million followers on Instagram and 100,000 on Vine. These video apps are perfect for targeting MTV’s young, hip, social-media-loving audience.

Do you think this is as genuis of an idea as I do? I honestly don’t have time to watch TV, so I would miss any commercials MTV aired releasing these nominees. I do, however, always manage to find time in my work day to check my Instagram and Vine feed (okay, okay- more than a couple times).

I’m looking forward to seeing how the videos turn out, are you?

Advertisements
Tagged , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: