Monthly Archives: August 2013

Are you Part of the #TwitterRevolution?

Twitter is all over the news today! Are you an avid Twitter user? Do you remember when you first realized the impact Twitter has on spreading a message?

For founder Jack Dorsy, the #TwitterRevolution began in 2009 after the Hudson plane crash, when a witness tweeted a photograph of the accident that was rapidly shared with the whole world. According to Dorsy, this moment changed everything because it caused Twitter to become seen as a news source. A CNBC Documentary on Twitter airs tonight that examines how the social media platform has given power to the people, and changed how we communicate. Below is a sneak-peak:

In my personal life I use Twitter as a news source to follow up-to-date world coverage, as well as guilty pleasures like celebrity gossip. Although I don’t tweet very often from that account, I do from the handle I manage for work every single day. I realize the potential it provides small businesses and the voice Twitter has given people all over the world. I’m excited to watch the documentary tonight and get more insight on how the microblogging site evolved.

In other Twitter news, Facebook has basically copied their popular trending topics feature and began testing it today. This comes shortly after Facebook also adopted hashtags from the social media platform.

What do you think about all this Twitter news? Will you be tuning in tonight to watch the documentary? What’s your opinion on trending topics on Facebook?

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Amber Alert Confuses Californians

In the middle of last night, a shrill alarm went off on my iPhone that shot me straight out of bed.  The first thought out of my head was that it was the smoke detector and my house was going down in flames.  It actuality it was an Amber Alert!

It turns out that everyone in California with a phone capable of receiving alerts got the message, and they just were as startled as I was. Within minutes, people took to social media to share their opinions on the new alarm system.

Almost instantly, it became a top trending topic worldwide on Twitter.

I’m happy this way of announcing such an important message quickly got everyone’s attention. Social media is a great way to spread the word, thus increasing the chances of finding these children. However, the only thing information the alert listed when it appeared on my phone screen was a description of a car with no further link for more information. This left a lot of people in California confused and angry in the middle of the night. Had I not taken the initiative to Google what it was about, the alert was seemingly worthless.

What is your opinion on this alert system?

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Instagram for Business

sophieOne of my favorite clothes boutiques from back home, Sophie & Trey, really knows how to work Instagram for Business successfully. Their bio encourages customers to “Wear it. Share it” via the #sophieandtrey hashtag. One brilliant feature they run is “Fan Friday”,  a weekly post of a collection of photos shared by customers wearing an S&T outfit that week. The boutique takes the time to search through their hashtag, and give shoutouts to their favorite outfits. These posts drive customers to share their purchases in anticipation of acknowledgment from the store! They also run monthly contests which require users to repost and tag a specific picture. This all drives traffic to Sophie and Trey’s Instagram, who have acquired 23k followers!

A business account with that many followers is proof that Instagram is not just a mobile app solely used for personal pictures. Instagram offers an array of possibilities for businesses to promote their brand.  These photos can lead potential customers to your website to make a purchase, and keep current customers coming back for more!

Here are some tips to make Instagram work for your business:

  • Tag appropriate keywords, captions, and hashtags that associate with your business
  • Use creative photos that make customers feel what your brand is all about
  • Connect your Instagram to your Facebook, Twitter, and other social media so the picture automatically uploads to each when posted
  • Interact with current and potential customers on Instagram by responding to their comments or following them back. Remember that one awesome post is much more effective that a bunch of mediocre ones. Be sure to practice moderation, as you don’t want to flood others feed
  • Feature customers using your products
  • Promote photo contests you engage with your customers

Do you have a favorite brand you follow on Instagram?

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