Where do I start?
The first step is to set up company profiles on each major social network in order to secure your brand identity across the web. Don’t get overwhelmed with every single site out there though; just start with the major top 10.
Next, make sure your branding look online is consistent with your overall marketing goals. Remember, social media isn’t a quick solution to anything. Set reasonable goals, be patient, and most important; be consistent.
Also, use human resources. Just because social marketing doesn’t cost a bunch of money, doesn’t mean it doesn’t take work. Assign the social voice to people who care about making your brand shine. Keep track of who is posting what, where, and when in order to stay consistent.
Finally, link everything together.
What do I do know?
Now you’re ready to create content, and be sure it’s good. Tell your story in an interesting and compelling way that will draw customers in. You want people who are searching for you and those who don’t even know about you to be equally attracted to your content. Good content can be created different form, from a blog post, to a video or interesting picture.
Alright, now that you’ve posted great content, expect comments. Engagement is so important here because this is real, online interaction with your customers. If they are taking the time to say something, take your time to answer- even if it’s a simple “thank you”.
Finally, build your online presence with new connections. Every new connection is a potential customer. After all, social media is about being social- the more people you meet, the better!