Category Archives: Twitter

Are you Part of the #TwitterRevolution?

Twitter is all over the news today! Are you an avid Twitter user? Do you remember when you first realized the impact Twitter has on spreading a message?

For founder Jack Dorsy, the #TwitterRevolution began in 2009 after the Hudson plane crash, when a witness tweeted a photograph of the accident that was rapidly shared with the whole world. According to Dorsy, this moment changed everything because it caused Twitter to become seen as a news source. A CNBC Documentary on Twitter airs tonight that examines how the social media platform has given power to the people, and changed how we communicate. Below is a sneak-peak:

In my personal life I use Twitter as a news source to follow up-to-date world coverage, as well as guilty pleasures like celebrity gossip. Although I don’t tweet very often from that account, I do from the handle I manage for work every single day. I realize the potential it provides small businesses and the voice Twitter has given people all over the world. I’m excited to watch the documentary tonight and get more insight on how the microblogging site evolved.

In other Twitter news, Facebook has basically copied their popular trending topics feature and began testing it today. This comes shortly after Facebook also adopted hashtags from the social media platform.

What do you think about all this Twitter news? Will you be tuning in tonight to watch the documentary? What’s your opinion on trending topics on Facebook?

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Amber Alert Confuses Californians

In the middle of last night, a shrill alarm went off on my iPhone that shot me straight out of bed.  The first thought out of my head was that it was the smoke detector and my house was going down in flames.  It actuality it was an Amber Alert!

It turns out that everyone in California with a phone capable of receiving alerts got the message, and they just were as startled as I was. Within minutes, people took to social media to share their opinions on the new alarm system.

Almost instantly, it became a top trending topic worldwide on Twitter.

I’m happy this way of announcing such an important message quickly got everyone’s attention. Social media is a great way to spread the word, thus increasing the chances of finding these children. However, the only thing information the alert listed when it appeared on my phone screen was a description of a car with no further link for more information. This left a lot of people in California confused and angry in the middle of the night. Had I not taken the initiative to Google what it was about, the alert was seemingly worthless.

What is your opinion on this alert system?

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Social Marketing Basics

Where do I start?

The first step is to set up company profiles on each major social network in order to secure your brand identity across the web.  Don’t get overwhelmed with every single site out there though; just start with the major top 10.

Next, make sure your branding look online is consistent with your overall marketing goals.  Remember, social media isn’t a quick solution to anything.  Set reasonable goals, be patient, and most important; be consistent.

Also, use human resources.  Just because social marketing doesn’t cost a bunch of money, doesn’t mean it doesn’t take work.  Assign the social voice to people who care about making your brand shine.   Keep track of who is posting what, where, and when in order to stay consistent.

Finally, link everything together.

 

What do I do know?

Now you’re ready to create content, and be sure it’s good.  Tell your story in an interesting and compelling way that will draw customers in.  You want people who are searching for you and those who don’t even know about you to be equally attracted to your content.  Good content can be created different form, from a blog post, to a video or interesting picture.

Alright, now that you’ve posted great content, expect comments.  Engagement is so important here because this is real, online interaction with your customers.  If they are taking the time to say something, take your time to answer- even if it’s a simple “thank you”.

Finally, build your online presence with new connections.   Every new connection is a potential customer.  After all, social media is about being social- the more people you meet, the better!

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Social Media & First Dates

Last week I talked about social media in my sister’s relationship with her new boyfriend.  Now let’s talk about mine.  Before you go on a first date with someone, do you friend request them?  Over the weekend, I met someone new who asked to see me again.  While drinking my Monday morning coffee this morning and beginning my daily e-mail and social media check, there it was: A Facebook friend request from my future date.

Too soon?  If we become friends now, he has the opportunity to find out all of my interests, likes, and recent activity before we speak again. There are 3,000 pictures of me including some with my ex, me as a baby, my sisters and mom, etc.  On this first date does he pretend he doesn’t already know that I grew up riding horses?  That I just drove across the country from Florida to move to California? Or-  How I look in a bathing suit?

What if he sees something they don’t like?  Can your social media presence affect your dating potential?

I haven’t accepted the friend request, and don’t plan on doing so until after the date.  Don’t we want to get to know each other face to face instead of through the Internet?  When do you think it is appropriate to send that friend request?  Before your first date, right after your first date, or after multiple dates?  Ahhhh, as if dating was already stressful enough!

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Social Media Magic

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There is no magic formula when it comes to social media, no big secret those with a big following are keeping. But there are key ingredients to social media success that you need to implement to get the results you’re looking for. I think of them as the three C’s, and without them, a social media campaign can be entirely forgettable.

Content

People log onto social media to connect with you and learn something new. I bet you have great story that needs to be told. Each post you create is another chapter in the that story. People love a good read and they stay loyal to their favorite authors. You want to be one of those authors. Provide a reason to come back and look for your posts, become their favorite author. Write cool content, engage in the conversations that happen around that content, and watch your social media presence expand.

Creativity

It’s what makes you stand out.  The competition for followers is tough; so get creative in your content.  Include a funny video or interesting photos to keep your visitors engaged.  Social media allows you to express yourself, so take advantage of it!

Consistency

Social media is not just about relationship building, it’s about relationship sustainability. One big fail of many bloggers and other social media users is their inconsistent posting. A single post on Facebook followed by nothing else for several weeks is 100% guaranteed not to increase traffic to you. If people are coming back to you, they expect to see new content. Talk to them on a regular basis through questions and comments, and make the conversation relevant. Sustain the relationship you have with your followers.

Like I said, there’s no magic way to make social media success work faster.  But by implementing the 3 C’s it will.  It takes focus, planning, and little mental elbow grease.  But with these  tips, you will find your social media presence increasing, and on the path to long-term success!

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My Social Media Vacation Challenge

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Do you let social media affect your day?  Before Facebook and Twitter, if someone was talking about you (or ignoring you) you might not hear about it for a while – or ever.  Unless you overheard a conversation at school, a friend told you, or you spoke to that person directly, how could it affect you?

Now, with social media, everything is happening right in front of you.  If someone posts a nice (or rude) comment about you, you’ll see it.  If the tweet you thought was so brilliant is never retweeted, you’ll know. So in essence, social media can make or break your day – if you let it.

My advice: do not take social media too seriously. Online interaction forces you to find out about things interpersonal communication might not subject you to. If you spend too much time with something, it’s bound to have an impact.  Don’t let social media effect how you feel, because you’ll end up on an emotional roller coaster that seems impossible to get off.

My challenge to you: take a little vacation away from social media this summer.  I love social media just as much as the next person, but everyone needs time away from the things they love, right?  Trust me- you’ll come back to your Facebook feed feeling refreshed.  At the beginning of summer I drove across the country from Florida to California.  On 1-10 West through Texas there is zero phone service and believe it or not- I survived the 10 hour day without Instagram!

Do you accept my social media vacation challenge?

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Call to Actions on Social Media

Social media is about making connections, starting conversations, engaging your audience, and building relationships.  Know what else is?  Sales.  These days marketing decisions are made based on relationships, peer reviews, word-of-mouth, and personal recommendations.  This kind of information is being searched and communicated through social media, and your business must be on it and available to respond.

Remember, your small business is competing with every other small business on social media.  You must make your audience an offer they simply can’t refuse or run the risk of being overlooked.  Without a call to action, your social media is just branding.  Implementing a call-to-action, or CTA, in your social media marketing campaign will make a big impact on your business and goals.  Below are four tips on creating successful call to actions.

1. Don’t be afraid to ask for what you want

Sometimes the best way to get what you want is to ask for it!  This establishes you as an authority in your field, and people trust authority.  Pick a goal, make it clear, and work on getting your audience to take action towards this goal. In social media it is acceptable to ask for a share or follow, or even something more direct like “buy my product”.

2. Customize your call to action base on the social media platform

Now that you know what you’re asking of your audience, make sure you  choose the correct words to spread the message.  If posting on Twitter, use their language of “tweeting” and “retweeting”.   If on Facebook, stick to “like”, “comment”, and “share”.  Google uses “+1” for their posts and “circles”.  Your offer must make sense based on the social media platform it appears on.. Consistently using the correct phrases will add to your credibility.

3. Don’t underestimate the power of visuals

Make your call to action stand out visually.   Social media users are always scanning their feeds, only to stop at posts that catch their eye.  Enhance your presentation and use interesting video or images so your posts aren’t overlooked.  A call to action supplemented with a compelling visual aid is the best way to grab your audience’s attention.

4. Maintain a happy medium

Balance your call to actions with quality shares from other trusted sources.  Always remain in the conversation, engage with your audience, and remind them that you are a real person too.  People like authenticity, so let the personality of your business shine through.

Remember, everything on social media happens out in the open.  By successfully integrating call to actions in your marketing, it creates unlimited potential.  Think about how many times Facebook has told you about a business your friend just “liked”.  That business could be you.

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Trayvon & Zimmerman Online

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What started as a small story in Sanford, Florida (my hometown) rapidly grew on the Internet and became a nationwide topic. In Febuary of 2012, George Zimmerman shot and killed 17-year-old Trayvon Martin in what he says, was self defense. I remember listening to the local news cover it the next morning, and not thinking much into it. Sanford doesn’t have the best reputation, and the story didn’t surprise me.

According to the Miami Herald, “Among the first to publicize the story was nationally syndicated radio host Michael Baisden, who sent a message to his 65,000 Twitter followers and 585,000 Facebook fans: “Unarmed 17-year-old boy shot by neighborhood watch captain in Sanford, FL outside of Orlando.”

Once the Internet caught wind of the story, the situation was played out and fueled on by social media. Imagine my surprise to be in California the summer of 2012 and watching my little hometown, Sanford, dominate headlines across the country.

It never slowed down. Over the course of the past three weeks of trial, Instagram was flooded with users posting pictures of them in hoodies or with skittles and ice tea, with the hashtag #blackout or #justicefortrayvon to represent Martin.

The case came to a close on Saturday night with a not guilty verdict. Martin’s parents were not present in the courtroom for the announcement and took to Twitter for their response seconds following it:

The reaction to the verdict took over social media, with Trayvon’s name dominating the hashtags, along with #manslaughter, #florida, and #sanford trending on Twitter.  Facebook newsfeeds were also flooded with anyone and everyone’s opinion on the matter.

Did you voice your opinion on the verdict on social media?

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Social Media & Disasters: Asiana Plane Crash

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I was heading home Saturday morning, stuck on bumper-to-bumper traffic trying to cross the Golden Gate Bridge when I heard the news on the radio. Just miles away from where I was, an airplane had crashed at SFO. As you’ve heard by now, Asiana Airlines flight 214 crash landed on Saturday. I was so anxious to grab my phone and read about it, but I waited until I got home to watch the crash unfold on social media.

Social media provides us with something extraordinary in that it provies real-time photos and updates from multiple witness’s point-of-view. After the crash, photos from survivors and onlookers from inside the airport went viral, as the world watched and tried to understand what had happened. In the time it took a news crew or reporters or even ambulances to arrive on-scene, hundreds of photos and tweets sharing critical information had already been posted online.

Social media also provided a way for survivors to communicate with friends and family that they were alive and what hospital they were at. Let’s face it- Social Media is first at the scene of a tragedy, making it an essential part of Journalism.

Did you follow the plane crash through social media?

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Social Media Day 2013

Did you know there’s an entire day devoted to social media lovers like us?  Social Media Day, hosted by Mashable, celebrated the connected generation around the world on June 30th for the 4th year in a row. Over 118,000 tweets regarding the celebration from six different continents were posted via the hashtag #SMDAY.

Across the globe different meetups were organized to recognize the digital revolution happening right before our eyes. Personally, my first memory of social media beginning to impact my life was sophmore year of high school. Mind you, this was back in 2005- Myspace’s prime time. It was the most visited social network in the world, and all my friends were starting to build profiles. I remember you could choose your top eight friends to be on your profile (in order!). Giving a group of 16-year-old girls the chance to rank their friends based on the drama of the day? Of course we were hooked!  Don’t even get me started on my first public relationship change.

So much has changed since my Myspace days. Now I run a number of social media profiles (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest) for myself and others. It’s funny to remember how it all started and one of many reasons to celebrate Social Media Day 2013!

If your city doesn’t recognize the day, fear not. You can submit a proclamation request to your City Hall. Remember why the day is important to your city; Social Media is a way to connect your community. If anything, celebrate by just giving yourself a  minute to reminicise on your first media memories.

Share your Social Media Day 2013 memories or celebrations with me!

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