Category Archives: Video

Are you Part of the #TwitterRevolution?

Twitter is all over the news today! Are you an avid Twitter user? Do you remember when you first realized the impact Twitter has on spreading a message?

For founder Jack Dorsy, the #TwitterRevolution began in 2009 after the Hudson plane crash, when a witness tweeted a photograph of the accident that was rapidly shared with the whole world. According to Dorsy, this moment changed everything because it caused Twitter to become seen as a news source. A CNBC Documentary on Twitter airs tonight that examines how the social media platform has given power to the people, and changed how we communicate. Below is a sneak-peak:

In my personal life I use Twitter as a news source to follow up-to-date world coverage, as well as guilty pleasures like celebrity gossip. Although I don’t tweet very often from that account, I do from the handle I manage for work every single day. I realize the potential it provides small businesses and the voice Twitter has given people all over the world. I’m excited to watch the documentary tonight and get more insight on how the microblogging site evolved.

In other Twitter news, Facebook has basically copied their popular trending topics feature and began testing it today. This comes shortly after Facebook also adopted hashtags from the social media platform.

What do you think about all this Twitter news? Will you be tuning in tonight to watch the documentary? What’s your opinion on trending topics on Facebook?

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Social Marketing Basics

Where do I start?

The first step is to set up company profiles on each major social network in order to secure your brand identity across the web.  Don’t get overwhelmed with every single site out there though; just start with the major top 10.

Next, make sure your branding look online is consistent with your overall marketing goals.  Remember, social media isn’t a quick solution to anything.  Set reasonable goals, be patient, and most important; be consistent.

Also, use human resources.  Just because social marketing doesn’t cost a bunch of money, doesn’t mean it doesn’t take work.  Assign the social voice to people who care about making your brand shine.   Keep track of who is posting what, where, and when in order to stay consistent.

Finally, link everything together.

 

What do I do know?

Now you’re ready to create content, and be sure it’s good.  Tell your story in an interesting and compelling way that will draw customers in.  You want people who are searching for you and those who don’t even know about you to be equally attracted to your content.  Good content can be created different form, from a blog post, to a video or interesting picture.

Alright, now that you’ve posted great content, expect comments.  Engagement is so important here because this is real, online interaction with your customers.  If they are taking the time to say something, take your time to answer- even if it’s a simple “thank you”.

Finally, build your online presence with new connections.   Every new connection is a potential customer.  After all, social media is about being social- the more people you meet, the better!

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Social Media Magic

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There is no magic formula when it comes to social media, no big secret those with a big following are keeping. But there are key ingredients to social media success that you need to implement to get the results you’re looking for. I think of them as the three C’s, and without them, a social media campaign can be entirely forgettable.

Content

People log onto social media to connect with you and learn something new. I bet you have great story that needs to be told. Each post you create is another chapter in the that story. People love a good read and they stay loyal to their favorite authors. You want to be one of those authors. Provide a reason to come back and look for your posts, become their favorite author. Write cool content, engage in the conversations that happen around that content, and watch your social media presence expand.

Creativity

It’s what makes you stand out.  The competition for followers is tough; so get creative in your content.  Include a funny video or interesting photos to keep your visitors engaged.  Social media allows you to express yourself, so take advantage of it!

Consistency

Social media is not just about relationship building, it’s about relationship sustainability. One big fail of many bloggers and other social media users is their inconsistent posting. A single post on Facebook followed by nothing else for several weeks is 100% guaranteed not to increase traffic to you. If people are coming back to you, they expect to see new content. Talk to them on a regular basis through questions and comments, and make the conversation relevant. Sustain the relationship you have with your followers.

Like I said, there’s no magic way to make social media success work faster.  But by implementing the 3 C’s it will.  It takes focus, planning, and little mental elbow grease.  But with these  tips, you will find your social media presence increasing, and on the path to long-term success!

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Call to Actions on Social Media

Social media is about making connections, starting conversations, engaging your audience, and building relationships.  Know what else is?  Sales.  These days marketing decisions are made based on relationships, peer reviews, word-of-mouth, and personal recommendations.  This kind of information is being searched and communicated through social media, and your business must be on it and available to respond.

Remember, your small business is competing with every other small business on social media.  You must make your audience an offer they simply can’t refuse or run the risk of being overlooked.  Without a call to action, your social media is just branding.  Implementing a call-to-action, or CTA, in your social media marketing campaign will make a big impact on your business and goals.  Below are four tips on creating successful call to actions.

1. Don’t be afraid to ask for what you want

Sometimes the best way to get what you want is to ask for it!  This establishes you as an authority in your field, and people trust authority.  Pick a goal, make it clear, and work on getting your audience to take action towards this goal. In social media it is acceptable to ask for a share or follow, or even something more direct like “buy my product”.

2. Customize your call to action base on the social media platform

Now that you know what you’re asking of your audience, make sure you  choose the correct words to spread the message.  If posting on Twitter, use their language of “tweeting” and “retweeting”.   If on Facebook, stick to “like”, “comment”, and “share”.  Google uses “+1” for their posts and “circles”.  Your offer must make sense based on the social media platform it appears on.. Consistently using the correct phrases will add to your credibility.

3. Don’t underestimate the power of visuals

Make your call to action stand out visually.   Social media users are always scanning their feeds, only to stop at posts that catch their eye.  Enhance your presentation and use interesting video or images so your posts aren’t overlooked.  A call to action supplemented with a compelling visual aid is the best way to grab your audience’s attention.

4. Maintain a happy medium

Balance your call to actions with quality shares from other trusted sources.  Always remain in the conversation, engage with your audience, and remind them that you are a real person too.  People like authenticity, so let the personality of your business shine through.

Remember, everything on social media happens out in the open.  By successfully integrating call to actions in your marketing, it creates unlimited potential.  Think about how many times Facebook has told you about a business your friend just “liked”.  That business could be you.

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VMAs on Vine & Instagram

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Tomorrow MTV is announcing their VMA nominations exclusively through videos released on Vine and Instagram. MTV is among many brands to use social media marketing platforms, but their the first award show to do so.

Beginning at 8 am ET, eight videos, one released per hour, will surface for the #RoadToTheVMAs campaign.

The VMAs is celebrating their 30th Anniversary show in Brooklyn at the Barclays Center on August 25th. MTV has over a million followers on Instagram and 100,000 on Vine. These video apps are perfect for targeting MTV’s young, hip, social-media-loving audience.

Do you think this is as genuis of an idea as I do? I honestly don’t have time to watch TV, so I would miss any commercials MTV aired releasing these nominees. I do, however, always manage to find time in my work day to check my Instagram and Vine feed (okay, okay- more than a couple times).

I’m looking forward to seeing how the videos turn out, are you?

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Online Identity Theft

Sometimes it’s easy to forget the negative consequences that can come from a social media presence.  Even I am guilty of being quick to share what I’m eating, who I’m with, and where I am, with basically anyone who wants to know!  The truth is, as much fun as it is to share, always remember there is such a thing as too much. It’s important to always be weary of the type of information you’re putting out there.

A chilling video was just released in an online campaign today about Internet crooks from the advertising company Duval Guillame.  The video chose a real victim, found his information online, and used it to easily take over his life.

Was this a reality check for you as it was for me?  This could happen to anyone.  Like I said in one of my previous posts on privacy, remember to be viligant with personal information. Doing so well help you to continue to have a safe and happy online environment!

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Social Media & Disasters: Asiana Plane Crash

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I was heading home Saturday morning, stuck on bumper-to-bumper traffic trying to cross the Golden Gate Bridge when I heard the news on the radio. Just miles away from where I was, an airplane had crashed at SFO. As you’ve heard by now, Asiana Airlines flight 214 crash landed on Saturday. I was so anxious to grab my phone and read about it, but I waited until I got home to watch the crash unfold on social media.

Social media provides us with something extraordinary in that it provies real-time photos and updates from multiple witness’s point-of-view. After the crash, photos from survivors and onlookers from inside the airport went viral, as the world watched and tried to understand what had happened. In the time it took a news crew or reporters or even ambulances to arrive on-scene, hundreds of photos and tweets sharing critical information had already been posted online.

Social media also provided a way for survivors to communicate with friends and family that they were alive and what hospital they were at. Let’s face it- Social Media is first at the scene of a tragedy, making it an essential part of Journalism.

Did you follow the plane crash through social media?

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Social Media Day 2013

Did you know there’s an entire day devoted to social media lovers like us?  Social Media Day, hosted by Mashable, celebrated the connected generation around the world on June 30th for the 4th year in a row. Over 118,000 tweets regarding the celebration from six different continents were posted via the hashtag #SMDAY.

Across the globe different meetups were organized to recognize the digital revolution happening right before our eyes. Personally, my first memory of social media beginning to impact my life was sophmore year of high school. Mind you, this was back in 2005- Myspace’s prime time. It was the most visited social network in the world, and all my friends were starting to build profiles. I remember you could choose your top eight friends to be on your profile (in order!). Giving a group of 16-year-old girls the chance to rank their friends based on the drama of the day? Of course we were hooked!  Don’t even get me started on my first public relationship change.

So much has changed since my Myspace days. Now I run a number of social media profiles (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest) for myself and others. It’s funny to remember how it all started and one of many reasons to celebrate Social Media Day 2013!

If your city doesn’t recognize the day, fear not. You can submit a proclamation request to your City Hall. Remember why the day is important to your city; Social Media is a way to connect your community. If anything, celebrate by just giving yourself a  minute to reminicise on your first media memories.

Share your Social Media Day 2013 memories or celebrations with me!

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The Instagram Video & Vine Battle Royale

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It’s been almost two weeks since Facebook released video for Instagram. Their version of Twitter’s popular video sharing app, Vine, stepped it up by including 13 new filters, video stabilization, and the ability to choose a cover clip.  To add to the blow, an additional nine seconds were added to rival Vine’s six second recording capability. Now that we’ve had a little bit of time to play around with the new feature- do users think it measures up to Vine?

We watched some pretty major celebrities flock to Instagram video. Justin Bieber, Madonna, Lebron James, and John Mayer (to name a few) are using the new feature as a platform to let their fans have a 15-second sneak-peak into their private lives. These videos instantly acquired hundreds of thousands of likes upon being posted. Celebs weren’t the only ones in on the action.

Huge brands including Ford, MTV, and Starbucks posted video to Instagram on the first day it was announced. Rachel Tipograph, director of global digital and social media for Gap, told Mashable, “The fact that Instagram videos are going to publish to Facebook in the same way a photo does means we are going to see huge engagement.” Instagram already had a bigger following than Vine and with the video feature, and brands are recognizing the built-audience.

I am a huge fan of Instagram and I just started getting into Vine. Since I already use Instagram daily, I do see this new feature as potentially driving me to use Vine less often.

Are you or your brand on Instagram video? Did you make the switch from Vine? Let us know what you think!

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