Category Archives: vine

VMAs on Vine & Instagram

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Tomorrow MTV is announcing their VMA nominations exclusively through videos released on Vine and Instagram. MTV is among many brands to use social media marketing platforms, but their the first award show to do so.

Beginning at 8 am ET, eight videos, one released per hour, will surface for the #RoadToTheVMAs campaign.

The VMAs is celebrating their 30th Anniversary show in Brooklyn at the Barclays Center on August 25th. MTV has over a million followers on Instagram and 100,000 on Vine. These video apps are perfect for targeting MTV’s young, hip, social-media-loving audience.

Do you think this is as genuis of an idea as I do? I honestly don’t have time to watch TV, so I would miss any commercials MTV aired releasing these nominees. I do, however, always manage to find time in my work day to check my Instagram and Vine feed (okay, okay- more than a couple times).

I’m looking forward to seeing how the videos turn out, are you?

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Social Media Day 2013

Did you know there’s an entire day devoted to social media lovers like us?  Social Media Day, hosted by Mashable, celebrated the connected generation around the world on June 30th for the 4th year in a row. Over 118,000 tweets regarding the celebration from six different continents were posted via the hashtag #SMDAY.

Across the globe different meetups were organized to recognize the digital revolution happening right before our eyes. Personally, my first memory of social media beginning to impact my life was sophmore year of high school. Mind you, this was back in 2005- Myspace’s prime time. It was the most visited social network in the world, and all my friends were starting to build profiles. I remember you could choose your top eight friends to be on your profile (in order!). Giving a group of 16-year-old girls the chance to rank their friends based on the drama of the day? Of course we were hooked!  Don’t even get me started on my first public relationship change.

So much has changed since my Myspace days. Now I run a number of social media profiles (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest) for myself and others. It’s funny to remember how it all started and one of many reasons to celebrate Social Media Day 2013!

If your city doesn’t recognize the day, fear not. You can submit a proclamation request to your City Hall. Remember why the day is important to your city; Social Media is a way to connect your community. If anything, celebrate by just giving yourself a  minute to reminicise on your first media memories.

Share your Social Media Day 2013 memories or celebrations with me!

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The Instagram Video & Vine Battle Royale

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It’s been almost two weeks since Facebook released video for Instagram. Their version of Twitter’s popular video sharing app, Vine, stepped it up by including 13 new filters, video stabilization, and the ability to choose a cover clip.  To add to the blow, an additional nine seconds were added to rival Vine’s six second recording capability. Now that we’ve had a little bit of time to play around with the new feature- do users think it measures up to Vine?

We watched some pretty major celebrities flock to Instagram video. Justin Bieber, Madonna, Lebron James, and John Mayer (to name a few) are using the new feature as a platform to let their fans have a 15-second sneak-peak into their private lives. These videos instantly acquired hundreds of thousands of likes upon being posted. Celebs weren’t the only ones in on the action.

Huge brands including Ford, MTV, and Starbucks posted video to Instagram on the first day it was announced. Rachel Tipograph, director of global digital and social media for Gap, told Mashable, “The fact that Instagram videos are going to publish to Facebook in the same way a photo does means we are going to see huge engagement.” Instagram already had a bigger following than Vine and with the video feature, and brands are recognizing the built-audience.

I am a huge fan of Instagram and I just started getting into Vine. Since I already use Instagram daily, I do see this new feature as potentially driving me to use Vine less often.

Are you or your brand on Instagram video? Did you make the switch from Vine? Let us know what you think!

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