There is no magic formula when it comes to social media, no big secret those with a big following are keeping. But there are key ingredients to social media success that you need to implement to get the results you’re looking for. I think of them as the three C’s, and without them, a social media campaign can be entirely forgettable.
People log onto social media to connect with you and learn something new. I bet you have great story that needs to be told. Each post you create is another chapter in the that story. People love a good read and they stay loyal to their favorite authors. You want to be one of those authors. Provide a reason to come back and look for your posts, become their favorite author. Write cool content, engage in the conversations that happen around that content, and watch your social media presence expand.
It’s what makes you stand out. The competition for followers is tough; so get creative in your content. Include a funny video or interesting photos to keep your visitors engaged. Social media allows you to express yourself, so take advantage of it!
Social media is not just about relationship building, it’s about relationship sustainability. One big fail of many bloggers and other social media users is their inconsistent posting. A single post on Facebook followed by nothing else for several weeks is 100% guaranteed not to increase traffic to you. If people are coming back to you, they expect to see new content. Talk to them on a regular basis through questions and comments, and make the conversation relevant. Sustain the relationship you have with your followers.
Like I said, there’s no magic way to make social media success work faster. But by implementing the 3 C’s it will. It takes focus, planning, and little mental elbow grease. But with these tips, you will find your social media presence increasing, and on the path to long-term success!