Tag Archives: blogs

Social Media & First Dates

Last week I talked about social media in my sister’s relationship with her new boyfriend.  Now let’s talk about mine.  Before you go on a first date with someone, do you friend request them?  Over the weekend, I met someone new who asked to see me again.  While drinking my Monday morning coffee this morning and beginning my daily e-mail and social media check, there it was: A Facebook friend request from my future date.

Too soon?  If we become friends now, he has the opportunity to find out all of my interests, likes, and recent activity before we speak again. There are 3,000 pictures of me including some with my ex, me as a baby, my sisters and mom, etc.  On this first date does he pretend he doesn’t already know that I grew up riding horses?  That I just drove across the country from Florida to move to California? Or-  How I look in a bathing suit?

What if he sees something they don’t like?  Can your social media presence affect your dating potential?

I haven’t accepted the friend request, and don’t plan on doing so until after the date.  Don’t we want to get to know each other face to face instead of through the Internet?  When do you think it is appropriate to send that friend request?  Before your first date, right after your first date, or after multiple dates?  Ahhhh, as if dating was already stressful enough!

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Call to Actions on Social Media

Social media is about making connections, starting conversations, engaging your audience, and building relationships.  Know what else is?  Sales.  These days marketing decisions are made based on relationships, peer reviews, word-of-mouth, and personal recommendations.  This kind of information is being searched and communicated through social media, and your business must be on it and available to respond.

Remember, your small business is competing with every other small business on social media.  You must make your audience an offer they simply can’t refuse or run the risk of being overlooked.  Without a call to action, your social media is just branding.  Implementing a call-to-action, or CTA, in your social media marketing campaign will make a big impact on your business and goals.  Below are four tips on creating successful call to actions.

1. Don’t be afraid to ask for what you want

Sometimes the best way to get what you want is to ask for it!  This establishes you as an authority in your field, and people trust authority.  Pick a goal, make it clear, and work on getting your audience to take action towards this goal. In social media it is acceptable to ask for a share or follow, or even something more direct like “buy my product”.

2. Customize your call to action base on the social media platform

Now that you know what you’re asking of your audience, make sure you  choose the correct words to spread the message.  If posting on Twitter, use their language of “tweeting” and “retweeting”.   If on Facebook, stick to “like”, “comment”, and “share”.  Google uses “+1” for their posts and “circles”.  Your offer must make sense based on the social media platform it appears on.. Consistently using the correct phrases will add to your credibility.

3. Don’t underestimate the power of visuals

Make your call to action stand out visually.   Social media users are always scanning their feeds, only to stop at posts that catch their eye.  Enhance your presentation and use interesting video or images so your posts aren’t overlooked.  A call to action supplemented with a compelling visual aid is the best way to grab your audience’s attention.

4. Maintain a happy medium

Balance your call to actions with quality shares from other trusted sources.  Always remain in the conversation, engage with your audience, and remind them that you are a real person too.  People like authenticity, so let the personality of your business shine through.

Remember, everything on social media happens out in the open.  By successfully integrating call to actions in your marketing, it creates unlimited potential.  Think about how many times Facebook has told you about a business your friend just “liked”.  That business could be you.

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