Tag Archives: instagram

Instagram for Business

sophieOne of my favorite clothes boutiques from back home, Sophie & Trey, really knows how to work Instagram for Business successfully. Their bio encourages customers to “Wear it. Share it” via the #sophieandtrey hashtag. One brilliant feature they run is “Fan Friday”,  a weekly post of a collection of photos shared by customers wearing an S&T outfit that week. The boutique takes the time to search through their hashtag, and give shoutouts to their favorite outfits. These posts drive customers to share their purchases in anticipation of acknowledgment from the store! They also run monthly contests which require users to repost and tag a specific picture. This all drives traffic to Sophie and Trey’s Instagram, who have acquired 23k followers!

A business account with that many followers is proof that Instagram is not just a mobile app solely used for personal pictures. Instagram offers an array of possibilities for businesses to promote their brand.  These photos can lead potential customers to your website to make a purchase, and keep current customers coming back for more!

Here are some tips to make Instagram work for your business:

  • Tag appropriate keywords, captions, and hashtags that associate with your business
  • Use creative photos that make customers feel what your brand is all about
  • Connect your Instagram to your Facebook, Twitter, and other social media so the picture automatically uploads to each when posted
  • Interact with current and potential customers on Instagram by responding to their comments or following them back. Remember that one awesome post is much more effective that a bunch of mediocre ones. Be sure to practice moderation, as you don’t want to flood others feed
  • Feature customers using your products
  • Promote photo contests you engage with your customers

Do you have a favorite brand you follow on Instagram?

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My Social Media Vacation Challenge

vacation

Do you let social media affect your day?  Before Facebook and Twitter, if someone was talking about you (or ignoring you) you might not hear about it for a while – or ever.  Unless you overheard a conversation at school, a friend told you, or you spoke to that person directly, how could it affect you?

Now, with social media, everything is happening right in front of you.  If someone posts a nice (or rude) comment about you, you’ll see it.  If the tweet you thought was so brilliant is never retweeted, you’ll know. So in essence, social media can make or break your day – if you let it.

My advice: do not take social media too seriously. Online interaction forces you to find out about things interpersonal communication might not subject you to. If you spend too much time with something, it’s bound to have an impact.  Don’t let social media effect how you feel, because you’ll end up on an emotional roller coaster that seems impossible to get off.

My challenge to you: take a little vacation away from social media this summer.  I love social media just as much as the next person, but everyone needs time away from the things they love, right?  Trust me- you’ll come back to your Facebook feed feeling refreshed.  At the beginning of summer I drove across the country from Florida to California.  On 1-10 West through Texas there is zero phone service and believe it or not- I survived the 10 hour day without Instagram!

Do you accept my social media vacation challenge?

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