Tag Archives: small business

Instagram for Business

sophieOne of my favorite clothes boutiques from back home, Sophie & Trey, really knows how to work Instagram for Business successfully. Their bio encourages customers to “Wear it. Share it” via the #sophieandtrey hashtag. One brilliant feature they run is “Fan Friday”,  a weekly post of a collection of photos shared by customers wearing an S&T outfit that week. The boutique takes the time to search through their hashtag, and give shoutouts to their favorite outfits. These posts drive customers to share their purchases in anticipation of acknowledgment from the store! They also run monthly contests which require users to repost and tag a specific picture. This all drives traffic to Sophie and Trey’s Instagram, who have acquired 23k followers!

A business account with that many followers is proof that Instagram is not just a mobile app solely used for personal pictures. Instagram offers an array of possibilities for businesses to promote their brand.  These photos can lead potential customers to your website to make a purchase, and keep current customers coming back for more!

Here are some tips to make Instagram work for your business:

  • Tag appropriate keywords, captions, and hashtags that associate with your business
  • Use creative photos that make customers feel what your brand is all about
  • Connect your Instagram to your Facebook, Twitter, and other social media so the picture automatically uploads to each when posted
  • Interact with current and potential customers on Instagram by responding to their comments or following them back. Remember that one awesome post is much more effective that a bunch of mediocre ones. Be sure to practice moderation, as you don’t want to flood others feed
  • Feature customers using your products
  • Promote photo contests you engage with your customers

Do you have a favorite brand you follow on Instagram?

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Call to Actions on Social Media

Social media is about making connections, starting conversations, engaging your audience, and building relationships.  Know what else is?  Sales.  These days marketing decisions are made based on relationships, peer reviews, word-of-mouth, and personal recommendations.  This kind of information is being searched and communicated through social media, and your business must be on it and available to respond.

Remember, your small business is competing with every other small business on social media.  You must make your audience an offer they simply can’t refuse or run the risk of being overlooked.  Without a call to action, your social media is just branding.  Implementing a call-to-action, or CTA, in your social media marketing campaign will make a big impact on your business and goals.  Below are four tips on creating successful call to actions.

1. Don’t be afraid to ask for what you want

Sometimes the best way to get what you want is to ask for it!  This establishes you as an authority in your field, and people trust authority.  Pick a goal, make it clear, and work on getting your audience to take action towards this goal. In social media it is acceptable to ask for a share or follow, or even something more direct like “buy my product”.

2. Customize your call to action base on the social media platform

Now that you know what you’re asking of your audience, make sure you  choose the correct words to spread the message.  If posting on Twitter, use their language of “tweeting” and “retweeting”.   If on Facebook, stick to “like”, “comment”, and “share”.  Google uses “+1” for their posts and “circles”.  Your offer must make sense based on the social media platform it appears on.. Consistently using the correct phrases will add to your credibility.

3. Don’t underestimate the power of visuals

Make your call to action stand out visually.   Social media users are always scanning their feeds, only to stop at posts that catch their eye.  Enhance your presentation and use interesting video or images so your posts aren’t overlooked.  A call to action supplemented with a compelling visual aid is the best way to grab your audience’s attention.

4. Maintain a happy medium

Balance your call to actions with quality shares from other trusted sources.  Always remain in the conversation, engage with your audience, and remind them that you are a real person too.  People like authenticity, so let the personality of your business shine through.

Remember, everything on social media happens out in the open.  By successfully integrating call to actions in your marketing, it creates unlimited potential.  Think about how many times Facebook has told you about a business your friend just “liked”.  That business could be you.

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