Tomorrow MTV is announcing their VMA nominations exclusively through videos released on Vine and Instagram. MTV is among many brands to use social media marketing platforms, but their the first award show to do so.
Beginning at 8 am ET, eight videos, one released per hour, will surface for the #RoadToTheVMAs campaign.
The VMAs is celebrating their 30th Anniversary show in Brooklyn at the Barclays Center on August 25th. MTV has over a million followers on Instagram and 100,000 on Vine. These video apps are perfect for targeting MTV’s young, hip, social-media-loving audience.
Do you think this is as genuis of an idea as I do? I honestly don’t have time to watch TV, so I would miss any commercials MTV aired releasing these nominees. I do, however, always manage to find time in my work day to check my Instagram and Vine feed (okay, okay- more than a couple times).
I’m looking forward to seeing how the videos turn out, are you?