Tag Archives: writing

Amber Alert Confuses Californians

In the middle of last night, a shrill alarm went off on my iPhone that shot me straight out of bed.  The first thought out of my head was that it was the smoke detector and my house was going down in flames.  It actuality it was an Amber Alert!

It turns out that everyone in California with a phone capable of receiving alerts got the message, and they just were as startled as I was. Within minutes, people took to social media to share their opinions on the new alarm system.

Almost instantly, it became a top trending topic worldwide on Twitter.

I’m happy this way of announcing such an important message quickly got everyone’s attention. Social media is a great way to spread the word, thus increasing the chances of finding these children. However, the only thing information the alert listed when it appeared on my phone screen was a description of a car with no further link for more information. This left a lot of people in California confused and angry in the middle of the night. Had I not taken the initiative to Google what it was about, the alert was seemingly worthless.

What is your opinion on this alert system?

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Social Marketing Basics

Where do I start?

The first step is to set up company profiles on each major social network in order to secure your brand identity across the web.  Don’t get overwhelmed with every single site out there though; just start with the major top 10.

Next, make sure your branding look online is consistent with your overall marketing goals.  Remember, social media isn’t a quick solution to anything.  Set reasonable goals, be patient, and most important; be consistent.

Also, use human resources.  Just because social marketing doesn’t cost a bunch of money, doesn’t mean it doesn’t take work.  Assign the social voice to people who care about making your brand shine.   Keep track of who is posting what, where, and when in order to stay consistent.

Finally, link everything together.

 

What do I do know?

Now you’re ready to create content, and be sure it’s good.  Tell your story in an interesting and compelling way that will draw customers in.  You want people who are searching for you and those who don’t even know about you to be equally attracted to your content.  Good content can be created different form, from a blog post, to a video or interesting picture.

Alright, now that you’ve posted great content, expect comments.  Engagement is so important here because this is real, online interaction with your customers.  If they are taking the time to say something, take your time to answer- even if it’s a simple “thank you”.

Finally, build your online presence with new connections.   Every new connection is a potential customer.  After all, social media is about being social- the more people you meet, the better!

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Social Media Magic

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There is no magic formula when it comes to social media, no big secret those with a big following are keeping. But there are key ingredients to social media success that you need to implement to get the results you’re looking for. I think of them as the three C’s, and without them, a social media campaign can be entirely forgettable.

Content

People log onto social media to connect with you and learn something new. I bet you have great story that needs to be told. Each post you create is another chapter in the that story. People love a good read and they stay loyal to their favorite authors. You want to be one of those authors. Provide a reason to come back and look for your posts, become their favorite author. Write cool content, engage in the conversations that happen around that content, and watch your social media presence expand.

Creativity

It’s what makes you stand out.  The competition for followers is tough; so get creative in your content.  Include a funny video or interesting photos to keep your visitors engaged.  Social media allows you to express yourself, so take advantage of it!

Consistency

Social media is not just about relationship building, it’s about relationship sustainability. One big fail of many bloggers and other social media users is their inconsistent posting. A single post on Facebook followed by nothing else for several weeks is 100% guaranteed not to increase traffic to you. If people are coming back to you, they expect to see new content. Talk to them on a regular basis through questions and comments, and make the conversation relevant. Sustain the relationship you have with your followers.

Like I said, there’s no magic way to make social media success work faster.  But by implementing the 3 C’s it will.  It takes focus, planning, and little mental elbow grease.  But with these  tips, you will find your social media presence increasing, and on the path to long-term success!

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LinkedIn: Top 5 Must-Haves

Do you ever Google people you know when you’re bored, just to see what pops up? During breakfast this morning I decided to do a little search on my mother, who is currently trying to build a business selling body wraps and vitamins (on top of running a horse camp- go mom!). The Google results yielded her personal website and below, her LinkedIn (or lack thereof) account. No picture, no headline, no contact info, nothing except her name! It is my duty as her daughter (oh, and maybe as a social media manager) to help her out. I immediately called her, got her passwords, and went to work improving her profile.  If you’re starting to build your profile on LinkedIn, here are my top 5 suggestions on what to fill out immediately on the world’s largest professional network:

 

Your Picture

Your picture is your first impression. A professional headshot is the best way to go. When I initally made my own account, I used a cropped picture of me that was zoomed in too close. Just take a quick headshot of yourself on a blank background and it will do wonders for attracting customers.

Claim your URL

LinkedIn gives you the option to choose a simple, clean URL instead of the generated ones involving all those confusing numbers. If your first and last name is available, claim it right now! If not, try including your middle initial. This will also make your profile easier to find if someone Googles your name (like I did).

Headline

Get creative here and use descriptive and compelling keywords. My mom is among hundreds and thousands of other people trying to sell the same products, as you probably are too. Keywords can make the difference in being found and noticed.

Current position & location

It seems obvious, but make sure current your position and where you work is listed. Minor details like this make a huge difference. How can a potential customer or employer use your services if they don’t know where you offer them?

Summary (In 3rd person)

This is the area where you can really stand out from the rest, so make it descriptive.  In college I was taught to write this part in third-person, so it doesn’t come off as if you’re speaking highly of yourself. As with the headline, BE ORIGINAL!

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Above is my LinkedIn profile, does your meet all the requirements I listed?

 

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